A recent survey was taken by SurveyMonkey to discover what influences beer purchasing. The…

A recent survey was taken by SurveyMonkey to discover what influences beer purchasing. The graph above shows the results.

Taste, price, and style were the top three deciding factors. The actual brewery was fourth and availability was fifth.

Do you find these results to be similar to your decision-making process when you can’t find FSBC (First Selected Brewery Consistently)? Hahaha!

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